Sunday, April 01, 2007

Good for Indian sports

It’s been a old matter that India exit from the cricket WC in round-I and people seem to have forgotten this as well. Though i am not happy to see my own country and its players loosing so badly. Not because it lost but because it lost without even giving any fight to the teams it lost to.

But, i think it is a good opportunity for the other Indian sports. I personally believe a sport in today’s world is driven by business. With Indian cricket team's all time low rankings and worst performances, Indian sports is lacking national idols and now is the time for any of the new individuals to show some great performance. Business will grab them for their brand endorsements and that would give a good push to the respective sport.

I think its important for business to look outside cricket. Only cricket and bollywood being the options available with ad makers the options are too less and thus the brand value of even not so popular and new celebrities is quite high.

Now is the time when these new sportspersons could click and get their share of fame and glory, which has been overshadowed for long by cricket.

So may be Indian cricket might recover from the slump soon for some reason but here is a chance for Indian sports to redefine itself from sports=cricket to sports=sports.

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