This morning I got a mail(in my bulk/spam folder) with subject line 'member details'.
I think this trick can definitely add traffic to the website at least initially.
The trick is, some website guys will send you thanks for registering on their xyz site with your username and password.
If you encounter a salesman approaching you with some product or file in his hand more often than not you look at him and say no, before even listening to what is he saying(in fact you don't even know if he is selling or buying). If you were a bit polite at the most you would listen to him and then say thanks, make some excuse for why you do not want to listen to him further. But now if he says "do you remember you bought that thing from us" or "do you remember we met" or may be something like "thanks for buying so and so" which you might have never bought, would you not be provoked to listen to him/her for a few more seconds and ask him/her back what is it that he/she is talking about.
Well the spam mails I am getting in my mailbox stating "thanks for registering at our website, your login details are following and please visit our website" is following the same trick(in my opinion). I think it does makes some new or gullible internet users to visit the website. In case you get an e-mail mentioning the website features, the possibility is that even the new internet users might not visit the site. This could be because they did not like the features or just that they are not involved with it. In case-I, it provokes them to think how could they be registered with this site so they visit the site to check it out.
I think the trick makes sense to introduce products to customers who are not willing to have even a single look at it.
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