Future of the forgotten redboxes

Indian postboxes are all set to get new and refreshing looks. Yes, the picture on the left is the future. Designed by IIT Mumbai this is how they will look like. I think it is an an ambitious project from department of post.

Now the question of-course is how important is it to change the looks of postboxes nationwide. Each postbox would cost around Rs 10,000 and approximately 3 lakh such boxes would be rolled out all over the next 3 years read more.

In my opinion it really was not so critical to change the looks but the existing postboxes were really old, dirty and if I ever had to drop a letter in the post box which, I do only when I fill some forms for entrance examinations, I always had a feeling - would this be ever picked up?

But if things go as planned then they would come into place on a BOT (build, operate & transfer) format. They would be used for advertising resulting into additional revenue stream and other benefits like rust free steel, common lock for all post boxes etc. would definitely reduce operational costs for India post which is a good step forward for the extincting behemoth.

But, who writes letters these days? Well many do but invisible to us living in urban areas who prefer typing over writing. But, how could the postal department revive its usage in the urban areas?

One suggestion from my side would be to insist all primary and secondary school teachers to insist their students to actually write letters to their parents, friends or teachers when they are taught letter writing in class 5th to 8th or so. Looking at the number of students in those classes in the urban areas definitely could make a good contribution to postal revenues.

Otherwise we would see kids collecting letters in addition to stamps as a hobby because they would be as rare as stamps itself and letters hung in museum with tag line "this is Indian letter".