Tuesday, September 11, 2007

Indian hockey - chak diya!



No, I am neither going to write a review for chak de! nor I would be writing a news item for Indian hockey team's victory over Korea in Asia Cup(7-1 victory is commendable).

I watched the final of Asia cup final on Sunday evening and yes it was a shocking victory (yes not a shocking defeat, but a shocking victory). Indian beat Korea 7-1 in an already flooded tournament - flooded with goals by Indian hockey team, who scored a mammoth 57 goals in the tournament. Then I coincidentally watched chak de, 2 hours later. I think this would probably be the reverse of what others would have recently done - I am assuming some of the so many people who liked chak de! might have watched the match.

This could well be a great opportunity for the celebrity hungry brand managers and media agents. For example even the news channels in my opinion have a good chance to spread their wings over some other sports and may be have dedicated shows for hockey.

Companies picking some of the good hockey players as of now could be spotting a good opportunity for much lesser a price than they might have to shell out in case they win another tournament and then all the companies jumping to cash them resulting in much higher prices for the new ambassadors.

It may look as if I am blowing Indian team's victory in the Asia Cup way out of proportion. But, as far as I can see hockey is one of the few games which can easily gain mass appeal in a country like India. I say so because,
(i) It does not require costly equipment to start with.
(ii) It does not need special courts or tracks for common man to play.
(iii) It is not a very complex game when it comes to scoring.
(iv) It's a good entertainer.

And then once upon a time... India was the best in this very sport and even though I doubt kids below 10 would know this, but it is India's national game.

I don’t think chak de was the motivation for Indian hockey players but it could be with these results coming in more frequently. Great hopes for hockey to gain its lost glory.

1 comment:

MM said...

And as for the movie it has become one of my all time favs...