Monday, July 09, 2007

Blue Ocean Strategy. Book review - III

Authors - W. Chan Kim. Renee Mauborgne.
Publisher - Harvard Business School press

A typical management book it talks about creating a market for your business where you no longer compete with your existing competition. Though it is a bestseller. I did not like it too much for a few reasons like (i) It really does not gives any practical solutions instead it is giving too much of theoretical solutions (ii)It really does not tells anything new.

The book is written by management professors at INSEAD and hence is more like a consultant suggesting something instead of an executioner with task at hand.

The examples cited as reference to the strategy of creating a new market all make sense in hindsight because they succeeded but there would have been so many unique attempts that would have failed as well. Though the book does touches upon how to execute such strategies, convince people to allow changes and move things forward but again it is too much theory. Well I would say my understanding might not have been good enough but if you think you like business then do read the book to realize it is not fun to do business in fact to do business is a serious business and it is very important to do monotonous and not so interesting tasks in business.

The only blue ocean strategy I could learn from the book was how the authors made this book look technical with a complex name and still write not so very complex content (though the authors might have worked very hard to generate this) and make the book a bestseller. One good thing is the book is not very thick like other management books and hence can become a short read on some journey.

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